Hello Beer Friends Nation! In the spirit of competition, Beer Friends would like to invite everyone to our second season of NFL hashtag battles! Using hashtagbattle.com we will pit two breweries against each other when their NFL counterparts are facing off on the gridiron. Are you ready for some football? And drinking? And #hashtag battle?!?!?!
What's a hashtag battle? When you're drinking a beer of a brewery competing in the battle, throw a #hashtag of the brewery and tweet it (or setup your foursquare or untappd to push to tweet and include the #hashtag) and we'll use hashtagbattle.com to declare a winner after the Monday Night football game on ESPN. Support your team, support your beer, drink local and hashtag battle!
Week Five - Denver Broncos at New England Patriots (#lefthandbeer vs #samadamsbeer)
This week marks the return of a classic QB matchup, Peyton vs Brady. Let the butt kissing begin. Every network has this game circled as an in-form Brady (at 2-2) welcomes a coming-back-to-form Peyton (at 2-2) to Gillette Stadium for a nice close shave. I'm sure McDaniels will have plenty of film to look at of Peyton before the game, mostly taken from the stands during Broncos practice sessions.
The Denver Broncos have had a roller coaster few years. A Hall of Fame coach was fired - even though he thought he was going to get lunch with the owner - and a young hot -shot coach was brought in... and quickly shot down any hopes of a successful season. John Fox rode in last year with a reformation brewing under his feet, and that shaky QB with the cult following led the Broncos to a improbable season and a playoff win. In the off-season Jesus Tebow left for the Three Ring Promise Circus and in stepped Peyton Manning, the 4 time MVP and Superbowl winner. The questions came about the neck in the offseason, and the arm strength after the first few games, but last week Peyton looked good against the Raiders. At 2-2 the team is improving and Peyton is getting more comfortable with his receivers - rumor is this week they'll be wearing they're alternate blue jersey's with a horseshoe logo so Peyton gets is mojo back against the Pats...
Left Hand Brewing Company has swept over the East Coast and it seems to be playing off in spades. They have quietly become one of the biggest brands out of Colorado, not named New Belgium, and Left Hand's presence in the NYC market is a huge bonus for this Beer Friend and roughly 8 million other beer drinkers in the city. Last spring Left Hand introduced the Milk Stout Nitro Pour that has instructions to pour a beer. "Pour hard" it says with QR code to a video, even proving that Left Hand is embracing the social media market. With quality in their six packs (see Stranger Pale, Milk Stout, Sawtooth Ale, and the Fade to Black Series) and amazing-ness in their brewmasters series (see Smoke Jumper and Wake Up the Dead) they continue to impress.
The New England Patriots seem(?) to have struggled so far. The question mark is because they are 2-2 and some New Englanders are acting like Bobby V took the team over in the first few weeks. The Golden Team is led by the Golden Boy and continues to lead the NFL in the "Patriot Way" (special Hashtag appearance by Teddy Bruschi - because that's all he seems to say with a camera on him). The Cardinals snuck into New Foxboro and stole a game (enough though they have turned out to be a pretty good team, and the Patriots were victim to a questionable Replacement Ref call (but honestly, who hasn't been this year?). Now the two masters square off with Brady and his clown car of short WR and Chewbacca-like Tight Ends facing a Broncos defense that they put up 86 points against in a regular season and playoff game last year - basically like Brady was playing Madden on Rookie mode. Is the Broncos defense improved enough to stop them, this will either be another great battle in the Peyton vs Brady War or a sideshow where Brady just keeps pressing the spin button...
Sam Adams is on the Mt Rushmore of Craft Breweries. Jim Koch starting brewing intense flavors years ago and turned it into a business he loves. Along with Sierra Nevada and Fat Tire, these breweries were brewing such fantastic products that it started to pull fans away from the Coors and Bud's of the world (for a whooping 5% of the market, as it stands today - but it's a start). Sam Adams has gotten tired in some peoples minds but with their barrel stuff, and the yearly contest winners, they are always on the cutting edge of the craft beer scene (including the seasonal beers). Even though their IPA might taste like a "Sam Adams IPA", they've released a "deconstructed series" which allows beer drinkers to taste individual hops within the brew itself... genius - but we knew that all along.
Let the battle begin! Tag with #lefthandbeer #samadamsbeer, the battle begins Sunday morning and ends Monday night… drink to support your teams!