Recently, while stranded in Charleston (due to inches upon inches of snow), Paul got his hands on some Holy City Chucktown Follicle Brown . Later that night, there was a familiar face in his Instagram comments… This week we interview the man on the can, The Beer Can Professor ! Paul Roof joins us to discuss how his face landed on a beer label, big beards, and the growing Charleston craft beer scene. You can purchase his line of men's grooming products on Etsy and follow him on Instagram. Grab a pint and join the conversation on facebook, twitter, or email us.