We bring back our friend Steele for what has become his annual summer episode! He tells us about the new interactive comic book he wrote for New Belgium and Wired . This takes us on a discussion of what craft breweries are doing to set themselves apart in this ever-crowding marketplace. We discuss advertising in social as well as traditional media for breweries that are craft and macro. Finally, Steele also offers a life hack for drinking cheap in expensive places. You can find Steele online at his website or on twitter and make sure to subscribe to Radio Room on iTunes or your favorite podcast app. Grab a pint and join the conversation on facebook, twitter, or email us.